ABOUT LAVONNA

Where Vision Meets Purpose

LaVonna Roth smiling confidently with a vibrant background, emphasizing where vision meets purpose.

LaVonna’s Story

When LaVonna Roth learned that women and underrepresented voices were not only being overlooked but that the number of women in leadership was declining in certain industries, it caught her attention. Refusing to accept this backward slide as the norm, she became driven to disrupt the cycle. Fueled by her passion to stop the cycle of insanity - doing the same thing over and over hoping for a better result - she evolved the S.H.I.N.E. Framework into a powerful approach for leaders. It’s designed to help them not just recognize their own strengths but also amplify the collective power of their teams. By encouraging leaders to step outside their comfort zones, LaVonna inspires them to own who they are, embrace who they are becoming, and lead with clarity and conviction.

LaVonna brings a refreshing approach to keynotes from stepping off the stage to connect directly with her audience to sharing raw and real moments from her own life to create space for vulnerability and connection. She believes breakthrough happens when we embrace the messy parts of our journey, and her interactive style ignites leaders to leave inspired and equipped to spark meaningful change. Through S.H.I.N.E., she challenges leaders to rethink how they grow, connect, and create cultures where strengths are shared, voices are valued, and teams thrive.

LaVonna Roth—renowned author, dynamic speaker, and trusted consultant. Unlock innovative strategies for leadership, personal development, and organizational success. Elevate your journey today!
LaVonna Roth holding a microphone, addressing her audience, symbolizing reflection and leadership vision.

OUR MISSION

We disrupt ordinary leadership development by challenging leaders to break ceilings, not spirits.

OUR VISION

A world where confident, purpose-driven individuals ignite positive change, creating what we call The Firefly Effect - where connection, growth, and authenticity spread to inspire humanity.

OUR GUIDING

PRINCIPLES

The Firefly Effect - where connection, growth, and authenticity spread to inspire humanity.

Action-Driven Change

Moving beyond inspiration to lasting transformation

Moving beyond inspiration to lasting transformation

Authentic Leadership

We believe true impact starts with being genuinely you

Icon representing authentic leadership as a guiding principle.

Inclusive Excellence

Creating spaces where diverse voices thrive

Icon denoting the value of inclusivity in leadership.

Continuous Growth

Supporting leaders at every stage of their journey

Supporting leaders at every stage of their journey

Fearless Innovation

Challenging the status quo in leadership development

Challenging the status quo in leadership development

Our #1 core value is

Heart for

Humanity!

WHO WE SERVE

We’re here to revolutionize leadership development by challenging outdated norms and creating a world where equitable leadership isn’t just an aspiration but the standard.

Through the S.H.I.N.E. Framework, we ignite leaders to own their strengths, amplify their voices, and lead with courage and conviction.

We’re dedicated to championing women leaders and underrepresented voices ready to break ceilings and build cultures of confidence and purpose.

Together, we are dismantling barriers, redefining leadership, and creating spaces where every voice shines.

Watch LaVonna in Action

Transform your leadership skills with our framework for leading confidently and equitably.

Transform your leadership skills with our framework for leading confidently and equitably.

  • Honor your unique strengths

  • Align with your deepest passions

  • Create environments where all thrive

  • Turn challenges into opportunities

  • Reach unprecedented heights

Transform your leadership confidence today.

Ready to lead in a way that impacts far beyond work?

Transform your leadership confidence today.