ABOUT LAVONNA
Where Vision Meets Purpose
LaVonna’s Story
When LaVonna Roth learned that women and underrepresented voices were not only being overlooked but that the number of women in leadership was declining in certain industries, it caught her attention. Refusing to accept this backward slide as the norm, she became driven to disrupt the cycle. Fueled by her passion to stop the cycle of insanity - doing the same thing over and over hoping for a better result - she evolved the S.H.I.N.E. Framework into a powerful approach for leaders. It’s designed to help them not just recognize their own strengths but also amplify the collective power of their teams. By encouraging leaders to step outside their comfort zones, LaVonna inspires them to own who they are, embrace who they are becoming, and lead with clarity and conviction.
LaVonna brings a refreshing approach to keynotes from stepping off the stage to connect directly with her audience to sharing raw and real moments from her own life to create space for vulnerability and connection. She believes breakthrough happens when we embrace the messy parts of our journey, and her interactive style ignites leaders to leave inspired and equipped to spark meaningful change. Through S.H.I.N.E., she challenges leaders to rethink how they grow, connect, and create cultures where strengths are shared, voices are valued, and teams thrive.
OUR MISSION
We disrupt ordinary leadership development by challenging leaders to break ceilings, not spirits.
OUR VISION
A world where confident, purpose-driven individuals ignite positive change, creating what we call The Firefly Effect - where connection, growth, and authenticity spread to inspire humanity.
OUR GUIDING
PRINCIPLES
Action-Driven Change
Moving beyond inspiration to lasting transformation
Authentic Leadership
We believe true impact starts with being genuinely you
Inclusive Excellence
Creating spaces where diverse voices thrive
Continuous Growth
Supporting leaders at every stage of their journey
Fearless Innovation
Challenging the status quo in leadership development
Our #1 core value is
Heart for
Humanity!
WHO WE SERVE
We’re here to revolutionize leadership development by challenging outdated norms and creating a world where equitable leadership isn’t just an aspiration but the standard.
Through the S.H.I.N.E. Framework, we ignite leaders to own their strengths, amplify their voices, and lead with courage and conviction.
We’re dedicated to championing women leaders and underrepresented voices ready to break ceilings and build cultures of confidence and purpose.
Together, we are dismantling barriers, redefining leadership, and creating spaces where every voice shines.
Watch LaVonna in Action
Transform your leadership skills with our framework for leading confidently and equitably.
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Honor your unique strengths
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Align with your deepest passions
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Create environments where all thrive
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Turn challenges into opportunities
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Reach unprecedented heights
Ready to lead in a way that impacts far beyond work?
Transform your leadership confidence today.