ABOUT LAVONNA

Where Vision Meets Purpose

LaVonna Roth smiling confidently with a vibrant background, emphasizing where vision meets purpose.

What Lit the Spark

There came a moment I couldn’t ignore. I learned that women were not only being overlooked as leaders, but in some industries, the number of women in leadership was actually going down. I thought, how is this still happening? In a time when we should be making real progress, we were slipping backward. That was my “enough is enough” moment.

Over the years, I’ve worked with leaders across industries and noticed a pattern: women questioning themselves, hesitating to speak up, or quieting their voice in rooms where they had so much to offer. That’s why I evolved the S.H.I.N.E. Framework, not as a program but as a guide to help women lead from the inside out, grow in confidence, and speak with presence that feels true to self.

If you’ve ever questioned your voice, your value, or whether you belong at the table, you’re not alone. Leadership is about discovering who you are so you lead in a way that reflects YOU. Let’s ensure you lead with confidence and presence as you light a way forward for others to do the same.

Let’s light the way together!

LaVonna Roth—renowned author, dynamic speaker, and trusted consultant. Unlock innovative strategies for leadership, personal development, and organizational success. Elevate your journey today!
LaVonna Roth holding a microphone, addressing her audience, symbolizing reflection and leadership vision.

OUR MISSION

We disrupt ordinary leadership development by challenging leaders to break ceilings, not spirits.

OUR VISION

A world where confident, purpose-driven individuals ignite positive change, creating what we call The Firefly Effect - where connection, growth, and authenticity spread to inspire humanity.

OUR GUIDING

PRINCIPLES

The Firefly Effect - where connection, growth, and authenticity spread to inspire humanity.

Action-Driven Impact

Moving beyond inspiration to lasting transformation

Moving beyond inspiration to lasting transformation

Authentic Leadership

We believe true impact starts with being genuinely you

Icon representing authentic leadership as a guiding principle.

Inclusive Excellence

Creating spaces where diverse voices thrive

Icon denoting the value of inclusivity in leadership.

Continuous Growth

Supporting leaders at every stage of their journey

Supporting leaders at every stage of their journey

Purposeful Change

Challenging the status quo in leadership development

Challenging the status quo in leadership development

Our #1 core value is

Heart for

Humanity!

WHO WE SERVE

We’re here to revolutionize leadership development by challenging outdated norms and creating a world where equitable leadership isn’t just an aspiration but the standard.

Through the S.H.I.N.E. Framework, we ignite leaders to own their strengths, amplify their voices, and lead with courage and conviction.

We’re dedicated to championing women leaders and underrepresented voices ready to break ceilings and build cultures of confidence and purpose.

Together, we are dismantling barriers, redefining leadership, and creating spaces where every voice shines.

Watch LaVonna in Action

The SHINE Framework graphic in yellow

Transform your leadership skills with our framework for leading confidently and equitably.

  • Honor your unique strengths

  • Align with your deepest passions

  • Create environments where all thrive

  • Turn challenges into opportunities

  • Reach unprecedented heights

Transform your leadership confidence today.

Ready to ditch the doubts, rise above the barriers, and lead from the inside out?

Transform your leadership confidence today.